The Best (& First)
UI/UX Conference China

Skybanquet, NO.1162, WaiMa Rd. Huangpu District, Shanghai


Day 1 - 10.15

Day 2 - 10.16

9 AM Registration 签到
9:30 AM Welcome and Intro 欢迎及介绍
9:40 AM

Designing for and with Data 用数据检验设计Slide

Ronan Berder Wiredcraft EN
10 AM

Making Software for the Future of Making Things 为了未来的软件设计

Jake Fowler Autodesk EN
10:20 AM Coffee Break 茶歇
10:40 AM

How Storytelling Can Improve the Way You Design 通过叙述故事来改善你的设计方式Slide

Mauricio Estrella Stackray EN
11 AM

Illustration design for UC browser splash screen UC闪屏插图设计Slide

张酉麟(小火)Youlin Zhang UC browser CN
11:20 AM On-stage Recruitment (4 spots) 现场招聘(4位)
11:40 AM Lunch 午餐及休息
13:30 PM

From interaction design to service design 从交互设计到服务设计Slide

Kyle Lin Continuum CN

Google Workshop

Design Sprint - answer critical business questions within just 5 days

Hsun Tang and Annie Chang Google EN
13:50 PM

Designing Service for Mass Market

Georgia Guo McDonald’s CN
14:10 PM Coffee Break 茶歇
14:30 PM Lucky Draw 现场抽奖
14:40 PM

How Designers Transform Organisations 设计师是如何给企业带来变革的

Franco Papeschi frog EN
15 PM

What Food Can Teach us about Design 我从食物中学到的设计Slide

Anh Hoang Dyad / RisingVietnam EN
15:20 PM Panel Talk 讲师问答
(Ronan Berder, Jake Fowler, 小火, Kyle Lin, Georgia Guo, Anh Hoang) Moderator 主持: Mauricio Estrella
15:40 PM

Design for Efficiency:From 2C to 2B

姜明蕾 tezign CN
16 PM

You only learnt Waterfall at design school. Welcome to Agile

Andrea Carlon italki EN
16:20 PM Lightning Talk 即兴演讲
16:30 PM Networking Drinks 社交派对
19 PM Speaker Dinner 讲师晚宴
20 PM Night Party 派对
9:30 AM Welcome and Intro 欢迎及介绍
9:40 AM

We Eat Bugs for BreakfastSlide

Joyce Liu 刘珺婕 & Junchao Lyu 吕俊超 Cheese Videos EN
10 AM

From User Experience to Design Thinking inside a Big Corporation
在大公司里的立意转变:从用户体验到设计思维 Slide

Dominic Winkler Bosch UX EN


Be super creative: The science and art of creativity

Karlen Chang mixMotion EN
10:20 AM Coffee Break 茶歇
10:40 AM

Choice Architectures - The Design of Transformative Choices
选项架构 - 变化选项的设计Slide

Siddharta Lizcano Razorfish, Publicis.Sapient EN
11 AM

Fun and Contemporary Design 有趣的当代设计

Patrick Rockwell W+K EN
11:20 AM On-stage Recruitment (4 spots) 现场招聘(4位)
11:40 AM Lunch 午餐及休息
13:30 PM

Creating Customer Journeys and Personas for Innovation Projects

肖又歌 frog CN

Chinese Font design Workshop


战国栋 CN


Portfolio Review

Publicis.Sapient EN
13:50 PM

From designing human-machine interaction to designing social interaction.

Ge Jin 金葛 S.Lab EN
14:10 PM Coffee Break 茶歇
14:30 PM Lucky Draw 现场抽奖
14:40 PM

Global to Local, Rethinking a Global UI/UX Strategy for the Chinese User
从全球化到本土化 - 为中国用户重新思考一个全球性的UI/UX战略Slide

Michael Headrick VML EN
15 PM

看见未必洞见:Engaging CEOs to Innovate by DesignSlide

Jenny Yang CBi 桥中 CN
15:20 PM Panel Talk 讲师问答
(Siddharta Lizcano,Michael Headrick,Jenny Yang, Youge Xiao 肖又歌) Moderator 主持: Brandon Owens
15:40 PM


夏一平 Mobike CN
16 PM


孙震 威马汽车 CN
16:20 PM Lightning Talk 即兴演讲
16:30 PM Networking Drinks 社交派对

We provide simultaneous interpretation for all the talks, please bring your ID card or passport to get earphones

Confirmed Speakers

Keynote talk

  • Andrea is an italian designer with a background in service design and visual communication based in Shanghai.
    He is currently in charge of the UX and Design efforts at italki, a language education startup that connects native language teachers of any language to millions of learners from all over the world.
    Before landing at italki, he worked at Continuum and CBi China Bridge in Shanghai and Epoca Ricerca in Bologna, consulting for clients like Volvo, Nissan, SC Johnson, Changhong and Trenitalia.
    In his free time he also collaborates with Xinchejian, China’s first hackerspace, and with Tongji University as a visiting professor at the Master in Product-Service System Design.

  • Anh Hoang is the Founder of RisingVietnam, a nonprofit that provides high-achieving Vietnamese with fully funded educational heritage trips and entrepreneurship in residence programs. She was formerly the Director of Special Projects at Dyad where she led global operations and design. Dyad is a digital platform that connects China's best and brightest to the world's top universities and was named Asia's Top Startup in 2015. When not at her desk or traveling around Asia, Anh enjoys sharing her love of the culinary arts by teaching charitable cooking classes. She was featured in a 2016 documentary as one of Shanghai's Rising New Chefs. Anh was a graduate of the University of Texas at Austin where she was a Woman's Scholar.

  • Dominic is heading the Bosch internal design and innovation agency, Bosch User Experience (UX), here in Shanghai. He joined Bosch UX at the start of 2012 in Stuttgart, Germany. In Stuttgart he was mainly working on designing as well as prototyping simple and interactive user-centered solutions across the whole range of Bosch products. With his move to Shanghai, China in 2014, he could then combine his passion for creating new design concepts with his other passion for China, its culture and language. Before joining Bosch, Dominic completed his Master with focus on Human-Computer Interaction at the University of Canterbury (New Zealand). While studying in Christchurch, he worked as tennis coach at different tennis clubs as well as interaction designer at Civil and Natural Resources Engineering. Prior to moving to New Zealand he lived in China for a couple years, where he mainly studied Chinese (Mandarin).
    Apart from his passion for design and China, you can find Dominic traveling the world or just around the next corner on a rugby pitch.

  • Franco is a Senior leader in the global UX industry with more than 12 years of experience in Europe, Africa and Asia, specialising in telecommunications and education. He co-founded “Design Jams” in London in 2010 and has a double Master of Science in Communication Sciences, Ergonomics and Human Factor.
    Prior to joining frog, Franco held experience and service design management positions at Education First (Shanghai), the Web Foundation (London), Vodafone Global (London).
    He has guest lectured at the Interaction Design Institute in Italy and is a regular on the keynote speaking circuit including Interaction 13 in Canada, Global Forum on Innovation 2011 for the World Bank, and UX Australia 2015.

  • Georgia Guo is currently Innovation Director of McDonald’s China, leading innovation strategy and projects. She was previously Innovation Strategy Director of China Industrial Design Institute, founding partner of Joint Thinking Innovation and IDEO China Marketing Director. Her expertise focuses on product/service design strategy and business model innovation. She is an active business writer and speaker, being one of the most widely read columnists of Forbes China and frequently mentoring start-ups. She holds a Diploma in Strategy and Innovation from Oxford University and a Master in Mass Media and Politics from University of Liverpool.

  • Jake is a Sr. UX Designer and Product Owner for Autodesk Fusion 360, a cloud-based 3D CAD software for industrial and mechanical product designers. His primary roles are prioritizing and designing Fusion 360’s on-boarding and 3D modelling experiences. Jake has been at Autodesk for 10 years, previously working at the Cambridge, UK office before moving to Shanghai in 2012.

  • Jenny has a cross-disciplined background in Design and Business Consulting. Jenny started her early career specializing in interior design and branding strategy, and developed strong portfolio in creative industry across various areas including marketing research, branding strategy, advertising, interior design, art curatorship and project management. Later on, she has moved in business with intensive practices in the startups, marketing operation and business consulting.
    Jenny strongly resonates with “user-centered” design philosophy. She believes creative ideas need to have a potential to be executed. In combination with innovation strategy, the purpose of design is to solve the complex business problem, as well as create sustainable value for both users and clients through business implementation.
    Jenny is able to adept at consumer insights with sophisticated marketing research and innovation management skills, and quickly establish the execution plan driven by both quantitative and qualitative research.
    Jenny graduated from Melbourne Business School with a MBA degree, also received a dual-degree in Interior Design and Visual Communication from Swinburne University, National School of Design.

  • Minglei Jiang is a Senior Product Manager at After graduated from The Chinese University of Hong Kong, she started her career as a Product Manager at Douban more that 4 years ago.
    Back in douban, Minglei was once working at Movie/Music Department and in charged of amount of projects including movie awards, music playlists, artists music player, the music golden fleece plan ( which is the first project within China that pay for online music streaming in a direct and transparent way ), etc. She is well experienced with product user experience design and familiar with the field of creative people and digital music market.
    From 2016, She started a new career at Tezign and began to face the challenges of designing 2B product.

  • Jin Ge is a seasoned product strategist, experience designer, and ethnographer who is good at turning human insights into creative products, service and business solutions. At S.LAB, he focuses on orchestrating co-creation projects with companies, universities and social organizations, and explore topics like omni-channel retail experience and the future of automobiles in the sharing economy. Previously at IDEO, he led a number of experience design and business model innovation projects that went to market. Jin regularly writes for Chinese and English media, including Wall Street Journal, Financial Times China, CBN Weekly, China Economic Review, and CNNGo. He has also been invited by NPR and the BBC to comment on macroeconomic and social issues in China.

  • 2015年1月,作为联合创始人创办了摩拜单车。摩拜单车创造了一种通过移动互联实现单车共享的新模式。经过一年多的努力,摩拜单车已经累计投入了近万辆智能共享自行车在上海运营,成功打造了全球首个最大的商用无桩的共享自行车服务。摩拜单车希望通过这种共享模式能够为城市缓解交通拥堵,减少环境污染。

  • Joyce is a multi-disciplinary designer.
    She is currently an Interaction Designer at Bosch UX. She and Junchao Lv founded CheeseVideos, an independent UX lab to explore and solve daily life challenges.
    As a committee member at Startup Grind Shanghai, she runs the entrepreneur community and organizes monthly events.

  • Junchao is a crossover designer.
    He is now working as a Senior Designer at Together with Joyce ,he founded CheeseVideos, an independent UX lab to explore and solve daily life challenges.
    Junchao was an architect with rich experience in the digital media, interactive installations and video production.

  • As a Senior Manager in UX Design, Kyle leads Continuum’s digital design practice. In the past 10 years, Kyle had worked in many international IT companies. He believes that effective innovation should come from artfully balancing the needs and interests of both business and customers through human-centered design. Prior to joining Continuum, Kyle has managed impactful projects in a wide range of industries, He has led an e-commerce startup from zero to one. He also co-founded a startup from seed to A round funding. Moreover, He is the co-founder and president of IxDA Taiwan, a platform that facilitates dialogue between designers, academia and corporations.

  • Mauricio “Momo” Estrella is an Ecuadorian Digital Designer with 15 years of experience on UI/UX, Digital Product Design, Education, and Entertainment. He has worked with brands like EF Education First, Lincoln, Audi, Microsoft, Disney, among others. He has published several pieces on creative management, behavior change, and design strategy, and is currently working at a SF-based startup as VP of Product Design. His background is in Computer Science and Psychology.

  • Michael Headrick is a Product Owner working between Singapore and Shanghai, China for VML, an American based agency. He focuses his work on helping large multi-national companies localize their digital strategy and platforms to Asia, specifically China. Michael has a wide background in Architecture, User Research, and User Interface Design that informs his work.

  • Founder and CEO of Wiredcraft, bouncing between Shanghai, Berlin and the US. Ronan is a jack-of-all-trades with skills stretching from engineering and design, to business development and management. This often translates in him leading the UI & UX discussions for software products.

  • Mr. Sam Sun is the Design Director at WM Motors. He holds an M.S. degree in Automotive Design from the Coventry University in U.K. He has specialized in Automotive Design through his impeccable track record first as a Designer at Bentley, then as the Senior Design Manager at of Passenger Vehicles at SAIC, later as the Design Director at Foton Motors, and recently as the Chief Designer at Bertrand. Mr. Sam Sun devotes to influence and revolutionize people's lifestyles with smart-car technologies. In 2015 Mr. Sam Sun successfully led the design of a concept car, Project N, which showcased the prominent concepts of smart-car technology and interactive design philosophies.

  • Siddharta is an award winning Independent Creative Director formerly of frog Shanghai. For 9 years he has cultivated expertise in the practice and management of User Experience Design, Human-Centred Innovation, Product Strategy and Design Research. Helping established and emerging companies in Europe and APAC to be conceive, design and bring to market products and services that create lasting impact in both the business and their customer's lives. He holds a Masters with Distinction from the University of the Arts London in Interactive Media.

  • Youge is an interaction designer II at frog Shanghai. He has a great passion to connect the user with technology and business. He is keen to help the client to envision the future with a design-driven mind and build the best-in-class user experience.
    Before frog, he has worked in Asia, Europe and US with start-ups, design agencies and leading IT firms. Youge joined frog Amsterdam in 2014 and was relocated to Shanghai in October 2015. He has worked on varies interaction and strategic projects in retail, telecom, automobile, finance and e-commerce industry in multiple locations including Amsterdam, Shanghai, Sydney and Singapore.
    Youge has spent four years studying industrial and interaction design in Beijing and Taipei for his bachelor. He also holds a honours master degree in Strategic Product Design in Delft University of Technology in the Netherlands.

  • 张酉麟(小火)曾就职于新浪、腾讯、百度、雅虎、联想研究院,现效力于阿里巴巴UC浏览器,任职艺术指导。十年以上体验设计、互联网、图形界面设计经验。早年和朋友创办iconfans(现UI中国),投资设计师的咖啡馆,发起Dribbble华人帮组织,并与优秀网页设计、站酷网、意匠id、Ixdc、ChinaUI等组织关系紧密,为当前互联网公司中最具个人影响力的设计大咖。


  • Annie Chang
    Head of Internationalization UX

    Annie Chang has been working on user experience field at Google, Microsoft and Motorola for more than 15 years. Currently, she is the head of the UX of the Internationalization department at Google, where she helps the Google teams and the users to move their products to the global market. Before that, Annie worked on a few Google’s revenue source products including DoubleClicks advertising platform, AdWords, AdMob, and Google Analytics where she created multiple v1 products, and drove multiple product integrations. When at Microsoft, Annie was in charge of the Windows Live Mobile platform. At Motorola, she was one of the leads who propelled the first generation of the touch-screen smartphone platform. Annie is known as experienced at UX strategy and architecture, and can solve complex platform problems.

  • Hsun Tang
    Head of UX, Measurement Design

    Hsun Tang acquired various types of design, user research, design strategy and UX management experiences throughout her career from multi-media, web, TV/Mobile devices, client software, e-commerce platform, search and big data design. She’s established world class UX teams in China, Japan, Korea and Silicon Valley and delivered products that impact broad range of users and markets.
    Currently, Hsun is leading Google’s Ads Measurement UX in Mountain View, California to envision UX ecosystem, create intuitive solutions and to inspire team to push the boundaries of what's possible to the world’s most complex multifaceted big data analysis problems.

  • James Chiu
    ECD of UI/UX
    Razorfish,Publicis.Sapient China

    James’ expertise is in innovating how brands connect with consumers through multi-channel experiences.
    Chiu’s work spans pure play digital, integrated and above-the-line agencies, he has directed and crafted numerous multi-channel, commerce, brand, marketing and campaign experiences for clients such as Ray-Ban, Marks & Spencer, Net-a-Porter group, Max Factor, adidas Originals and Levi’s. Additionally Chiu co-founded Camohood, a niche limited edition streetwear ecommerce retailer in 2005. His projects have been awarded and recognized by the likes of BIMA, FWA and Webby.
    As Executive Creative Director of UI/UX, Chiu is responsible for leading the Publicis.Sapient UI/UX team, which works across key clients including Nike, Heineken and China Eastern, conceptualizing experiences that breed brand-consumer interaction and developing experiences that transform clients’ businesses.

  • Karlen Chang
    Creative Director & Co-Founder

    Karlen Chang is a Canadian artist and designer. He is Co-Founder and Creative Director of mixMotion, a design firm creating physical interactive experiences and environments. Since 2000, Karlen has been exploring the intersections of art, design and technology to create emotionally powerful experiences. His work uncovers the emergent social relationships and behaviours between people and interactive environments. He has exhibited his work in Canada, France and Switzerland. His clients have included, Red Bull, Aveda, Google and Deloitte. His creative process bridges the digital world to the physical world, discovering innovation in our everyday lives.

  • Raymond Chin
    Publicis.Sapient China

    Ray’s absolute truth is that he wants to be the best creative he can be. He knows his ability to handle stress (racing street cars illegally), his endurance (staying awake for days making short films) and his patience (volunteering at a mental hospital) will see him through.
    Along the way, he has worked in places as diverse as Singapore, Hong Kong, Shanghai, New York and London on accounts as varied as Hennessy, Citibank, Ford, Levi’s, Mcdonalds, and United Airlines, to name a few. While bagging various advertising awards at Cannes, D&AD, Clio, The One Show, Spikes, Adfest and The Effies.
    He now functions as the Chief Creative Officer of the Publicis.Sapient platform in China, molding winning brand experiences at the crossroads of technology and creativity.

  • 战国栋
    Font designer/Teacher
    Dalian Nationalities University



  • Brandon Owens

    Brandon Owens is a digital product management & data guy with 12+ years experience working for startups and big brands. He's originally from the US and worked at Playboy in Chicago, heading up their digital marketing for 5 years. He then did an MBA at INSEAD in Europe/Singapore before taking a digital product management role at EF Education First in Shanghai.
    After a few years he left there to join a "word-of-mouth" digital marketing agency startup as their head of product & tech. He's now working on a new startup that uses small digital interactions via WeChat to increase consumer involvement and build smarter companies. On the side he also runs Beertelligence, which gathers small groups of smart people together for beers.

  • Mauricio Estrella

    Mauricio “Momo” Estrella is an Ecuadorian Digital Designer with 15 years of experience on UI/UX, Digital Product Design, Education, and Entertainment. He has worked with brands like EF Education First, Lincoln, Audi, Microsoft, Disney, among others. He has published several pieces on creative management, behavior change, and design strategy, and is currently working at a SF-based startup as VP of Product Design. His background is in Computer Science and Psychology.



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About the UIUX Conf

Join artists, designers, font masters, pixel aficionados, and more at the first ever UI/UX Conference in Shanghai on October 15th-16th, 2016. This two-day community driven conference will feature 20+ talks focusing on storytelling, design strategy, best practices, creative inspiration and more. Count on experienced speakers sharing their expertise and experiences from international companies and thriving startups. 

The conference celebrates the one-year anniversary of the UI/UX Designers Meetup Shanghai. Notable speakers from the UI/UX Design Meetup will make appearances at the UI/UX Conf, including Design Leads & Creative Directors representing Frog, Paypal, Google, Starbucks, Imagination, Ming Labs, Wiredcraft and more. Join the afterparty, included in your ticket price, for the celebration with your fellow designers. 

What we've done

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Who's the organizer?

Wiredcraft is a full service digital agency based in Shanghai, Washington DC and Berlin. We are Design, Data Science, API and DevOps experts. Think data visualizations for the World Bank Open Data Portal, or election software for the first democratic elections in Myanmar in 25 years. We support our local tech and design communities by organizing monthly meetups, JSConf China and UI/UX Conf China.